The patented design of the Push-Up brush has a vertical and horizontal bristle configuration, with the fibres on the brush tip allowing for a different method of mascara application.
“Although mascara applicators are normally used horizontally, the Push-up brush can be used vertically in order to reach smaller lashes” said Pilar Gonzalez, head of marketing for Geka Brush.
The Glamour Touch brush, available in both moulded and aluminum versions, has a spiral-like design which enhances both eyelash length and curve. According to the company, the brush is particularly suitable for mascara formulations containing glitter particles, as it transports and applies these particles smoothly and evenly.
Both the Push-Up brush and the Glamour-Touch brush can be used with any packaging from the Geka building block system.
The Lollipop Sampler, created by award-winning designer Dieter Bakic, is a patented design primarily intended for advertising new products at low cost. Describing the product, Gonzalez said: “you can put it in a magazine to promote a product, or use it as a free gift with a purchase”.
Geka Brush works in conjunction with French company Socoplan, which produces the blister packaging for the Lollipop Sampler. Several options for product personalization are available, including changing the colour of the foil or blister packaging.
The applicator tip of the Lollipop Sampler is the same as that of the Push-Up brush, but the company said eyeliner and lip gloss applicators are also possible.
