SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Packaging & Design

News in brief

Dr Pierre Ricaud opts for Alcan Packaging Beauty's Sliding Brush

15-Jan-2010
Last updated on 08-Feb-2010 at 17:43 GMT

Alcan Packaging Beauty has designed the 3-in-1 packaging for Dr Pierre Ricaud’s ‘Poudre Soleil’ face powder.

The design of the Sliding Brush pack enables 3 elements to be combined in one object, making it a convenient option for busy consumers, according to the company.

“With this innovation we offer the equivalent of a quality brush, a pressed powder compact, and a mirror, all in one object,” said Michel Limongi, Alcan Packaging Beauty's creative director.

Several combinations of formulas and applicators can be used with the packaging, explained Limongi, including loose powder with a flocked applicator, shimmer powder with a puff, and the company even offers a version for men.

The compact is made from ABS Terlux and silkscreened with silver lettering. Additionally, transparency is used to ‘showcase’ the brush within the pack. The packaging can be customised with a wide variety of colours and a transparent or opaque option selected, said Limongi.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Key Industry Events

Live Supplier Webinars

The CosmeticsDesign.com USA Anti-Aging Hair Care Forum
William Reed Business Media

On demand Supplier Webinars

Now, New, Next Consumers inspiring new beauty innovations
Croda Europe Ltd - Personal Care
All supplier webinars