The design of the Sliding Brush pack enables 3 elements to be combined in one object, making it a convenient option for busy consumers, according to the company.
“With this innovation we offer the equivalent of a quality brush, a pressed powder compact, and a mirror, all in one object,” said Michel Limongi, Alcan Packaging Beauty's creative director.
Several combinations of formulas and applicators can be used with the packaging, explained Limongi, including loose powder with a flocked applicator, shimmer powder with a puff, and the company even offers a version for men.
The compact is made from ABS Terlux and silkscreened with silver lettering. Additionally, transparency is used to ‘showcase’ the brush within the pack. The packaging can be customised with a wide variety of colours and a transparent or opaque option selected, said Limongi.