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Crown provides aerosol for Sara Lee men’s grooming range


Crown Aerosols Europe (CAE) has partnered with Sara Lee to provide the packaging for their men’s grooming product, William’s Confort Pro Mousse Crème.


CAE said that the shaving crème, the superior moisturizing properties of which eliminate the need for additional moisturizing products, is not a traditional foam or gel.



The Bican aerosol technology features a plastic inner bag that separates product and propellant.


As well as ensuring that the crème is dispensed properly, its lifespan is also increased as there is no possibility of the product drying or hardening, according to CAE.

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