The project, from the European Aluminium Foil Association (EAFA) aims to present closures made of aluminium as an intelligent and economic alternative to other closure systems.
“Aluminium Closures – Turn 360°” is rolled-out through Europe and is aimed at decision makers in the wine sector, providing information on the benefits of aluminium use in closures.
The industry group said in the last ten years, the number of aluminium closures for wine worldwide grew to reach about 4 billion in 2011.
Constellium manufactures aluminium for the food, beverage, cosmetics and pharmaceutical industries.
EAFA members include Amcor, Closure Systems International, Nicholl Food Packaging, Novelis and United Closures and Plastics.
Closure sales strong
“Our sales for the aluminium closures market have been growing strongly in the last years. This is the best solution for wine, spirits, water and other types of products such as olive oils,” said Raphael Thevenin, sales & marketing director - Aluminium Rigid Packaging at Constellium.
“In particular, wine makers are increasingly recognizing the great advantages of having a screwed on aluminium closure, and the high quality of Constellium’s metal solutions,” he added.
“The growing interest in aluminium closures can expand much further with a more global outreach to the wine community.
“This is why Constellium has been actively participating in the working group at the origin of this campaign. Together with our customers we can be faster, more efficient in promoting the aluminium closures than as individual companies”.
EAFA said aluminium closures offer many benefits in areas like taste and quality, sustainability and recycling, convenience, technology, cost efficiency, and design.
“There is an ever-growing awareness of the many benefits and quality-enhancing properties of the aluminium closure in the industry itself and in the marketing and product-design sectors, too,” said Franco Bove, chairman of the EAFA Closures Group
“With the comprehensive contents and conclusively presented package of facts of the ‘Aluminium Closures – Turn 360˚’ campaign, we’re laying the foundations for an objective, unblinkered reappraisal of this closure form, one that is truly sustainable in all respects.”