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Body Shop re-designs website


UK-based Body Shop has re-launched an updated version of its popular US website, aimed at making it more functional and more user-friendly for on-line shoppers.

AKQA, an international interactive marketing company based in the US, undertook the task to revamp the web site and online store in conjunction with ATG an online commerce software provider. The new site was unveiled at the beginning of this week.

"Re-designing our online store to offer a full assortment of products offers an exciting, convenient new way for our customers to experience The Body Shop brand and is a natural growth opportunity for thecompany," said Mariam Naficy, vice president, E-Commerce at The Body Shop.

The site targets women aged 25-44 and offers the company's portfolio of hundreds of naturally-inspired bath, body, skin care, fragrance, and cosmetics products including a new range of hair care products.

Consumersare now able to consult an ingredient glossary that allows them to understand product benefits and find products by ingredient. Additionally, theredesigned site supports The Body Shop at Home business, which allows consultants to operate their direct selling business by providing individual websites with which to serve their customers.

"Our aim has been to boost The Body Shop's success in ways that respect its customer's ethical values and build customer loyalty," stated Tom Bedecarre,AKQA's CEO.

The Body Shop is currently the 27th most recognized brand in the world, according tothe Financial Times, and is a global retailer operating more than 2,000 outletsin 50 countries.

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