The Aura packaging system, which made its public debut at the recent LuxePack event in Monaco, has been designed and developed to convey a premium position for the product through refined finishing touches.
Aura takes on a sleek, slim-line form that is conveyed through a PP barrel in a SAN outer shell that protects the formula against oxygen, light and any other type of external contamination.
The design also emphasises technological innovations, including a standard 30ml piston dispensing system, which the company claims also adds to its positioning as a high range product.
Likewise, the design and appearance of the packaging can be tailored to suit branding requirements, including coloured or depolished actuator or barrel, collar galvanization, engraving of the cap, hot stamping and silk screening of the outer shell.
The packaging system comes with the pump, collar and actuator delivered ready-assembled as the upper half of the packaging system.
The bottom part consists of the barrel, the piston and the outer shell, while the cap is also set onto the outer shell, and is 100 per cent leak-proof tested before leaving the factory.
Assembly is achieved by simply snapping the two parts together, along with the cap.
The company, which is part of the Aptargroup, claims to be the creator of the airless packaging. It has launched a number of packaging systems in recent years, which are based around its dispensing concept and aimed at specific niches .
In 2005 it launched the Titan system, a packaging line developed specifically for the growing men's skin care market and is designed according to both masculine and ergonomic principles in three sizes: 30, 50 and 75 ml.
All of the company's packaging ranges benefit from its airless dispensing systems, which means better preservation of the products properties, as well as allowing easier dispensing - even upside-down.
