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in-cosmetics launches first ever show app

09-Nov-2012
Last updated on 09-Nov-2012 at 12:14 GMT

The organisers of in-cosmetics have announced the launch of the show’s first-ever App to allow visitors to navigate and source the latest exhibition information. 

Key features include a full exhibitor directory and a 'What’s On' section, with regular updates on show themes, allowing visitors to plan their trip to in-cosmetics in advance.

The App also enables attendees to create their own personalised agenda, covering favourite exhibitors, speakers, seminars and products to see at the show.

“in-cosmetics is all about representing the latest, cutting edge developments from within the industry, so we’re delighted to be launching our show App,” says Cathy Laporte, Group marketing manager for in-cosmetics at Reed Exhibitions.

“It means that visitors will have a live event guide in their pocket, providing real time information on all of the show’s aspects.”

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