UK brand is top dog in Sweden men’s moisturising market

UK brand is top dog in Sweden men’s moisturising market

Related tags Marketing

Bulldog Original Moisturiser has outperformed the big guns and claimed the number 1 men’s moisturiser spot in Sweden.

The product is outselling both L’Oreal and Nivea moisturisers in the highly competitive Swedish male skin care market, with Nielsen data showing it has a 17.4% volume share in Sweden, representing a 12.7 % value share of the men’s moisturiser market.

L’Oreal Men Expert’s Hydra Energetic Moisturiser recorded a volume share of 9.3%, representing a 10.6 % value market share, while Nivea For Men’s Original Rehydrating Moisturiser recorded a 13.7% volume share, 7.4% of the market share.

“We were delighted when we discovered that our Original Moisturiser was the top selling men’s moisturiser in Sweden,”​ comments Bulldog founder Simon Duffy.

“This is a fantastic achievement and a testament to the amazing skin care benefits of our moisturisers and other products. We have more exciting plans for Bulldog in Sweden in 2015, so watch this space.”

Related topics Market Trends

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