The Cosmetic and Sensory Congress aims to present an overview of current research into sensory perception, especially smell and taste, and to explore how these findings may benefit cosmetics manufacturers.

Sensory marketing

A three day event starting June 24, the congress will call upon scientists, sociologists and marketing professionals to discuss eight main themes including the neurobiological basis of olfaction and sensory marketing.

The conference will also explore the sense of smell from a historical basis with speakers debating the relationship between perfume and self image across cultures and ages.

The effect of memory and culture on the individual’s experience will be investigated and speakers will argue the importance of integrating all this data into product development and marketing.

Workshops will run alongside the conference program to allow attendees to stimulate and experiment with the senses.

In addition, the organisers hope that the talks and exchange sessions throughout the event will allow visitors to get a global vision of the current state of research in the sensory sciences and how that can contribute to cosmetics innovation.

Although the event is aimed at the cosmetics industry, the organisers welcome individuals operating in other industries who are interested in integrating sensory characteristics into the development of their products.

Cosmetic and Sensory will take place in Tours and is organised by the cluster of France’s major cosmetic companies, Cosmetic Valley, in conjunction with AromAgri, a research group focusing on smell and taste.