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Swallowfield goes back to basics as it continues success across emerging markets

By Michelle Yeomans , 28-Mar-2012
Last updated on 28-Mar-2012 at 13:20 GMT2012-03-28T13:20:41Z

Swallowfield CEO Ian McKinnon
Swallowfield CEO Ian McKinnon
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The UK-based cosmetics manufacturer has seen great success in the last 3 - 5 years, here CosmeticsDesign catches up with the company's CEO for an update on its developments.

In this exclusive interview, Swallowfield's CEO Ian McKinnon discusses the company's latest developments, financial results for the first half of the year and explains why industry professionals can benefit from going back to basics when attempting to breaking onto emerging markets...

Here the CEO reveals the company has opened three new offices in Paris, Manhattan and South Africa as part of its three year plan to develop business outside of the UK whilst also revealing it is exploring ways to increase its presence in South America for the future.   

Touching on financial results for the first half of the year, Ian mentions earnings are up per share up by three per cent. "The biggest part of our growth rate has actually come from our heritage markets - Europe and North America."

On advice for industry professionals looking to break into emerging markets McKinnon mentions "There is no substitute for actually getting on a plane, with your suitcase, going out there talking to people and making contacts, the basic type of things we've done to build our business outside of the UK"

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