SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Market Trends

Read more breaking news

 

 

Social media: For entertainment not business? Think again

By Andrew McDougall , 28-Apr-2011
Last updated on 28-Apr-2011 at 15:47 GMT2011-04-28T15:47:05Z

Social media: For entertainment not business? Think again

Social media has taken the world by storm, and has now become a tool that industry and business can take full advantage of.

In this special report CosmeticsDesign takes a look at how it has been used in the cosmetics industry thus far, and how it needs to be used more effectively to benefit business.

The problem appears to be that not many businesses know how to implement effective strategies and use this tool to their best advantage.

The cosmetics industry has been slower to catch on, but there certainly seems to be a lot more hype and excitment generated by this area of late.

At the recent in-cosmetics show in Milan, Sean Singleton from digital creative agency Skive gave a presentation on social media, and Euromonitor also touched made the subject an integral part of show presentation.

Likewise, CosmeticsDesign got in touch with social media specialist Richard Stacy to discuss the topic, while beauty journalist Imogen Matthews, who CosmeticsDesign met in Milan, has also been blogging about the use of social media in the industry.

Cosmetics Compact: Discussing deals, media scares, EU market recovery and fines

Cosmetics Compact: Discussing deals, media scares, EU market recovery and fines

The Cosmetics Compact is your compact source of the latest new headlines from the...

Ashland taps into epigenetics to target skin care pollution

Ashland taps into epigenetics to target skin care pollution

Joel Mantelin

Global marketing manager, biofunctionals, Ashland Specialty Ingredients

Cosmetics Compact: L’Oreal, P&G, Boots news, while Beiersdorf and Unilever do ad battle

Cosmetics Compact: L’Oreal, P&G, Boots news, while Beiersdorf and Unilever do ad battle

The Cosmetics Compact is your compact source of the latest new headlines from the...

Dow Europe showcases expertise in oils and long-lasting soaps

Dow Europe showcases expertise in oils and long-lasting soaps

Stephanie Sandrolk-Beunat

Global strategic marketing manager, Dow Europe

Mintel expert discusses how beauty routines are moving to new extremes

Mintel expert discusses how beauty routines are moving to new extremes

The latest Mintel beauty research was showcased by Vivienne Rudd at the recent in-cosmetics Barcelona event. Rudd...

Asia's cosmetics regulations - what's new and what you need to know!

Asia's cosmetics regulations - what's new and what you need to know!

The emerging Asian economies are lucrative new markets, but with legislation changing at a...

Being a beauty arm of a global fashion brand definitely a help not hindrance for Burberry!

Being a beauty arm of a global fashion brand definitely a help not hindrance for Burberry!

Antonia Kenning

Regulatory Manager - New Product Development, Beauty, Burberry

Regulatory expert discusses navigation of China cosmetics market

Regulatory expert discusses navigation of China cosmetics market

We speak with Tommy Kong to find out more about China market regulations and...

Kline talks multicultural product innovation..

Kline talks multicultural product innovation..

As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth...

Effective organic products are changing perceptions, says Soil Association

Effective organic products are changing perceptions, says Soil Association

Emma Reinhold

Trade Relations Manager, The Soil Association

Croda: ‘As East meets West we see oil-based product popularity soar’

Croda: ‘As East meets West we see oil-based product popularity soar’

Adeline Coulson

Lead Application Scientist, Croda

DSM: ‘You need to inspire your customers by being close to the consumer’

DSM: ‘You need to inspire your customers by being close to the consumer’

Frédéric Boned

Senior Director Global Marketing and Innovation, DSM Personal Care

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Sustainable palm oil is the only answer for cosmetics industry

Sustainable palm oil is the only answer for cosmetics industry

Chris Sayner

Vice President, Global Accounts, Croda

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

Colour cosmetics innovation must come from demand says Merck

Colour cosmetics innovation must come from demand says Merck

Miriam Becker

Head of Marketing Cosmetics - Pigments, Merck Performance Materials

The consumer wants a closer relationship with a product, says Pukka Herbs founder

The consumer wants a closer relationship with a product, says Pukka Herbs founder

CosmeticsDesign-Europe.com caught up with Ayurvedic Practitioner and Herbalist, Sebastian Pole after delivering a presentation on...

Swallowfield goes back to basics as it continues success across emerging markets

Swallowfield goes back to basics as it continues success across emerging markets

The UK-based cosmetics manufacturer has seen great success in the last 3 - 5...

Open innovation gives companies competitive advantage, says expert at PCD

Open innovation gives companies competitive advantage, says expert at PCD

CosmeticsDesign-Europe.com caught up with Paul France vice president of open innovation at MeadWestvaco after...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...