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SircleSamples rewards consumers with free samples for their opinions

By Ameann DeJohn , 27-Mar-2012
Last updated on 27-Mar-2012 at 12:30 GMT2012-03-27T12:30:54Z

Sircle Advertising has announced the pending launch of its new website, SircleSamples.com, which is set to initiate a relatively young concept of digital sample marketing that operates entirely online. 

The website features a universal hot spot for customer targeting, sample experiences, product reviews, and retail purchasing.

“We are very different from subscription sample boxes,” claims Sircle founder and CEO, Cindy Engstrom.

“With our program, when a brand’s sample arrives in the mail it is not competing with other products in a box or the logo of the fulfillment company – it’s all about the brand, the product experience, and the insightful data from the interaction.”

Customer belongs to brand not Sirclesamples

The website rewards users with virtual currency for sharing product reviews and allowing purchase of beauty samples for this virtual currency.

However, after choosing the sample the consumer’s order is fulfilled by the brand not by Sirclesamples. This allows the brand to acquire the customer data and insight at the point of purchase.

With the consumer choosing the sample and the brand fulfilling the order SircleSamples enables a new era of product testing.

Consumers track their own reviews and earn virtual currency

Users will be able to keep track of their reviews, samples, and currency via their personalized demographic beauty profile. Members complete the profile to reflect their personal beauty needs and have the opportunity to complete product reviews for virtual currency.

Brand partners target distribution of their samples based on these profiles and receive the customer information, product review, and a retail purchase incentive prompt for each sample recipient for a small fee.

“We have proven that using virtual currency to obtain a product sample successfully trains consumers to use their real money for retail purchases and builds a natural affinity for the brand,” adds Engstrom.

The site is set to launch in late April and will encourage the purchase of the retail product in sync with reviews and sampling.

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