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Regulation and harmonisation on the agenda as new UK Natural show is launched

By Andrew MCDOUGALL , 06-Dec-2012
Last updated on 03-May-2013 at 10:18 GMT

The Organic & Natural Beauty Show is being launched in London next year looking to address the growing demand for natural and organic beauty products, and discuss regulation and harmonisation in the cosmetics industry.

The market already has a number of highly successful summits and conferences dedicated to the subject, but show organisers claim this new show is the first event in Europe to combine natural, organic, fair trade, environmentally safe and eco-friendly beauty products from around the world under one roof.

Whilst there are a number of shows such as Natural & Organic Products Europe spanning the whole market, Organic & Natural Beauty is aimed solely at the cosmetics sector.

Event Organiser Philippe Gelin says: “The organic and natural cosmetic industry is growing at more than 10 per cent per year.”

Gelin explains that organisers have worked with some key industry associations to develop the show and ensure this format is a success.

The conference section will cover a wide variety of areas ranging from legislative updates and regulatory harmonisation in Europe, retail landscape of organic & natural cosmetics, intellectual property, private labels & packaging, social media and brand strategy, to name a few.

The programme draws on expert speakers from the Soil Association, Cosmebio, Cosmos, Natrue, Ecocert and CTPA, amongst others.

UK and Ireland focus

Organisers claim that the 2013 show will attract over 12,000 visitors, 60 speakers and 150 exhibitors, mostly from UK and European distributors of natural beauty products and beauty professionals.

Expected exhibitors are international producers of natural beauty products looking to increase their brand awareness and develop their distribution channels in the UK, Ireland and Europe.

“74 per cent of the audience is expected to come from the UK and Ireland, 18 per cent from Europe and 8 percent from the rest of the world,” say organisers.

The show will also feature the Natural Health Beauty Awards Ceremony, awarding 50 organic and natural beauty products.

The event takes place on the 2nd-3rd June 2013 at ExCel in London. More details and information can be found here.

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