SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Market Trends

Read more breaking news

 

 
News in brief

Puig aims high with new Nina Ricci perfume

19-Jun-2009
Last updated on 19-Jun-2009 at 12:34 GMT2009-06-19T12:34:30Z

Puig Group has unveiled a new Nina Ricci perfume in Paris that it hopes will become a best-seller in international markets.

The new fragrance, called Ricci Ricci is described as a “fresh floral scent” and stands out from the crowd thanks to its over-sized metallic pink ribbon.

Aimed at women aged 25 and over, Ricci Ricci comes onto the market following the success of the Nina perfume, launched in 2006 for younger consumers in the 15-25 age range.

“We hope that, along with Nina, this fragrance will give us two worldwide pillars for the brand,” Nina Ricci brand director Margerie Barbès Petit told DFNI Online.

She added that the company is aiming for top 10 positions in all its launch markets with the Ricci Ricci fragrance.

Key Industry Events

Live Supplier Webinars

NEUROCOSMETIC: The New Science of Aging
CODIF RECHERCHE ET NATURE

On demand Supplier Webinars

How to optimize efficiency in the cosmetic R&D lab
Coptis Software Solutions for Cosmetic R&D
The CosmeticsDesign Multifunctional Colour Cosmetics Forum
William Reed Business Media
Inspired Collections Designed to Make Color Work for You
PolyOne European Regional Headquarters
Counter pollution - benefit from dermocosmetic approaches
Merck KGaA
All supplier webinars