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Puig aims high with new Nina Ricci perfume

Last updated on 19-Jun-2009 at 12:34 GMT2009-06-19T12:34:30Z

Puig Group has unveiled a new Nina Ricci perfume in Paris that it hopes will become a best-seller in international markets.

The new fragrance, called Ricci Ricci is described as a “fresh floral scent” and stands out from the crowd thanks to its over-sized metallic pink ribbon.

Aimed at women aged 25 and over, Ricci Ricci comes onto the market following the success of the Nina perfume, launched in 2006 for younger consumers in the 15-25 age range.

“We hope that, along with Nina, this fragrance will give us two worldwide pillars for the brand,” Nina Ricci brand director Margerie Barbès Petit told DFNI Online.

She added that the company is aiming for top 10 positions in all its launch markets with the Ricci Ricci fragrance.

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