‘Product's efficacy and individuality will be important for cosmetics innovation’
Speaking exclusively with Claudie Willemin, IFSCC Immediate President, she tells CosmeticsDesign-Europe.com that the way she sees it, products will need to answer the main concerns in the future: perceived efficacy on the skin and well-being to keep the skin healthy, youthful and radiant.
“It has to be combined with an ethical approach, skin diagnosis, multisensory or playful textures, design to each skin, according to the individual consumer profile,” she says, adding that products should also have a short list of ingredients and be easy to use/easy to live with, in what she terms ‘clean beauty.’
“Among the driving forces [of future innovation] we can mention multi-functionality, prevention/protection again environmental pollutants leading to premature ageing, natural and bio-sourcing to answer transparency and sustainability needs of consumers, hyper-digitalization,.... and always advanced biological research.”
Breakthroughs
Claudie explains that she reaches these predictions given some key breakthroughs and products of the last few years, such as the development of biological knowledge on skin/ hair, and on the ageing process, which has allowed for the emergence of new concepts.
“For anti-ageing we can mention new ingredients such as stem cells, or omics technology and tools to identify new targets,” she says.
“For sun care UVA protection with photo-stable UV filters highlights the need of using a well - balanced UVB-UVA filters system.”
Willemin also highlights products claiming immediate effects with ‘Blur technology’, based on the combination of light scattering particles with active ingredients; and the development of new digital and internet technologies, as key breakthroughs that will continue to mold the future.
“Thanks to the advanced biological knowledge and miniaturized skin diagnosis devices, finely tuned personalized products can be designed,” she adds.
Claudie and the IFSCC have organised a workshop at the upcoming in-cosmetics event in Paris which will draw on the experience of a host of experts to discuss innovation in the cosmetics industry.
The workshop takes place on 14th April at the show. For more information, please click here.
