The Chery Lin Skin Therapy company, based in Gloucestershire, is promoting its online store as a way to raise the profile of its tailor-made natural and organic products.
"As we all have different skincare needs, I've created a range that gives customers more control over what they buy and put on their skin," said Cher Nicholson owner of the company.
The website sells a selection of skin care formulations that are allegedly hand-made to order, with no products being made in bulk, or prior to purchase, an idea that embraces the booming naturals market and uses the Internet as a pivotal marketing tool to distribute its products further.
A recent report 'Marketing Beauty With The Internet Beast', by Mary Beth Kemp of Forrester, showed how the average beauty consumer is now favouring online media portals as the way to view product descriptions for beauty and cosmetic products as opposed to more traditional media.
Likewise, the claim that no synthetic materials are used in the production of the skin care products, the company is also catering to a growing number of consumers who are increasingly demanding more environmentally friendly alternatives for the skin.
Organic Monitor, a research company, estimates that the European market for natural and organic products is currently growing at 20 per cent a year, and is set to surpass a value of €1bn.
All of the organic, vegan and vegetarian skin and body products in the range are created using a low-temperature heating method in an attempt to retain the active properties.
The company claims that all ingredients in the product range are naturally derived, ranging from orange, cinnamon and jasmine to rose, lavender and poppy seed.
Consumers can make up their own individual product formulations, choosing from the range of ingredients - with the packaging also riding the ethical trend being made from recyclable containers.
According to Mintel data, "More and more consumers are making ethical shopping decisions, opting for products that reflect their position on issues such as pollution, the environment, recycling or animal welfare".
Consumers are increasing demands on both the organic origin of their cosmetic products and the ethical way in which they are created, inextricably linking the two purchasing criterias.