SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Market Trends

Read more breaking news

 

 
Special Edition : Beauty From Within

Nutricosmetics should be distributed as cosmetics products

By Katie Bird , 24-Aug-2010
Last updated on 24-Aug-2010 at 12:54 GMT2010-08-24T12:54:12Z

Nutricosmetics should be distributed as cosmetics products
Nutricosmetics should be distributed as cosmetics products
Loading the player...

In the first part of this nutricosmetics series, we explore why edible beauty is tipped for significant growth. But success will only be found if the products are associated with cosmetics brands and sold in selective distribution channels, according to Innovabio.

Co-founder of the company, which specializes in developing nutricosmetic products for international brands, Stéphane Delahaye told CosmeticsDesign-Europe.com that the success of the category in the Asian market is down to the presence of well known cosmetics brands such as Shiseido and Kanebo.

In this way the products benefit from the credibility and reputation of the cosmetic brands, as well as forming part of an ‘In and Out’ solution where oral supplements complement topical products.

Similarly in the US, although growth is much smaller than in Asia, the leaders in the market are the cosmetic doctor brands such as Dr Perrricone and Dr Murad.

However, in Europe, Delahaye said, sales are slow as the players are not cosmetics brands but rather nutraceutical companies who are distributing their products in pharmacies and food supplement stores.

“This is not effective positioning as the nutricosmetics are lost in the huge offering of nutritional supplements and because customers do not receive sufficient use advice,” he said.

Séphane Delahaye will be speaking at the upcoming Beauty from Within 2010 Conference in Paris on October 11, brought to you by CosmeticsDesign-Europe.com and NutraIngredients.com. For more information and to register please click here.

Croda: ‘As East meets West we see oil-based product popularity soar’

Croda: ‘As East meets West we see oil-based product popularity soar’

Adeline Coulson

Lead Application Scientist, Croda

DSM: ‘You need to inspire your customers by being close to the consumer’

DSM: ‘You need to inspire your customers by being close to the consumer’

Frédéric Boned

Senior Director Global Marketing and Innovation, DSM Personal Care

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Sustainable palm oil is the only answer for cosmetics industry

Sustainable palm oil is the only answer for cosmetics industry

Chris Sayner

Vice President, Global Accounts, Croda

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Chris Kilham talks sustainable sourcing

"The industry does not want to be caught with its' pants down," says sustainable expert

That expert is Chris Kilham, better known as the ‘Medicine Hunter’ whose life consists of...

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

Colour cosmetics innovation must come from demand says Merck

Colour cosmetics innovation must come from demand says Merck

Miriam Becker

Head of Marketing Cosmetics - Pigments, Merck Performance Materials

The consumer wants a closer relationship with a product, says Pukka Herbs founder

The consumer wants a closer relationship with a product, says Pukka Herbs founder

CosmeticsDesign-Europe.com caught up with Ayurvedic Practitioner and Herbalist, Sebastian Pole after delivering a presentation on...

Swallowfield goes back to basics as it continues success across emerging markets

Swallowfield goes back to basics as it continues success across emerging markets

The UK-based cosmetics manufacturer has seen great success in the last 3 - 5...

Cosmetics Compact: A mixed bag of results for industry’s top players

Cosmetics Compact: A mixed bag of results for industry’s top players

The Cosmetics Compact is your compact source of the latest new headlines from the...

Naturally Australian Products taps into high demand for Antipodean botanicals

Naturally Australian Products taps into high demand for Antipodean botanicals

Jacqui Rathner

Chief Operation Officer, Naturally Australian Products

Creating personal care products with the help of plants

Creating personal care products with the help of plants

Rebecca Blahosky

Vice President of Sales & Marketing, Botanic Innovations

Cosmetics Compact: China slowdown, microbeads, advertising and more...

Cosmetics Compact: China slowdown, microbeads, advertising and more...

The Cosmetics Compact is your compact source of the latest new headlines from the...

Mintel analyst says opportunities still exist in Brazil, despite the downturn

Mintel analyst says opportunities still exist in Brazil, despite the downturn

Vivienne Rudd

Director of Global Insight and Innovation, Beauty & Personal Care, Mintel

Reserveage Organics founder credits Gelita with firming up science supporting beauty-from-within

Reserveage Organics founder credits Gelita with firming up science supporting beauty-from-within

Reserveage Organics, a company built first upon the benefits of the antioxidants found in...

Cosmetics Compact: A sustainability focus...

Cosmetics Compact: A sustainability focus...

The Cosmetics Compact is your compact source of the latest new headlines from the...

Cosmetics Compact: The stories behind the financial results…

Cosmetics Compact: The stories behind the financial results…

The Cosmetics Compact is your compact source of the latest new headlines from the...

Key Industry Events