Beiersdorf's skin care brand is running the program that creates printable Christmas wrapping based on consumer’s Facebook wall posts, pictures and interactions with the recipient.
It is not the first time Nivea has called upon social media to promote its latest offerings particularly around this time of the year.
One year ago, it launched its ‘Kiss the One You Love Contest’ on Facebook giving couples the chance to win tickets to the New Year’s celebration in Times Square, with winners chosen by Facebook users.