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King of Shaves launches online subscription service to challenge the big boys

04-May-2012
Last updated the 04-May-2012 at 12:27 GMT

King of Shaves has launched a unique online subscription service offering three razor blade cartridges for just £3 a month, to challenge the global shaving giants and offer consumer savings.

“We’ve been able to reduce prices without compromising on quality, by using a web based ordering system and stripping away unnecessary retail ready packaging.  We’re also proud to ship outside of the UK, to the EU and USA and Canada too!” said founder Will King.

It is estimated the new service at www.kingofshavessub.com will allow customers to save up to 35 per cent on their annual shaving bill.

King added: “The King of Shaves Sub is simple and convenient saving customers’ time and money, proving that despite these tough economic times, there’s no need to scrimp on staying well groomed.”

“It’s tough for us to compete with the big guys in stores – they spend tens of millions of pounds on marketing – we’re simply investing in a simple way to get the King of Shaves without the competitor’s ransom.”

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