The global specialty surfactants market was worth $22.6 billion in 2011 and is expected to grow at a CAGR of 4.3 perecnt from 2011 to 2017.
In the overall global market, the Asia Pacific region is expected to maintain its lead position in terms of volume and revenue in this time, expecting to enjoy 34 percent of global specialty surfactant market revenue share in 2017 followed by North America.
In surfactant production, raw materials account for over 65 percent of the total manufacturing costs. Cost of raw materials, especially vegetable oils such as palm oil, castor oil etc. have been steadily increasing over the past few years owing to rising demand from other sectors such as personal care.
This increase in cost is in turn being passed on to the consumer which has resulted in an increasing price trend.