Ex News of the World editor and ‘Britain’s Got Talent’ judge, Morgan is the face of this new fragrance, called ‘flame’. The ad campaign, which was unveiled at Selfridges in London yesterday, is said to be a tongue-in-cheek take on polished underwear ads featuring celebrities such as David Beckham.
The tagline to the advert reads: “The scent of seduction. With a hint of flame grilled meat”. Burger King has also created a ‘making of’ video featuring the 44 year old Morgan stripping off and preparing to be photographed.
The fragrance will be available to buy in Selfridges and Red5 shops for ₤4.99 and a series of cardboard cut outs of Morgan will be placed in 19 Burger King outlets.