SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Market Trends

Read more breaking news

 

 
News in brief

BETC awarded Pentaward prize for Amore Pacific packaging design

10-Nov-2010

Packaging company BETC has won the bronze Pentaward for the design of Amore Pacific laboratories’ luxury Korean brand, Sulwhasoo.

The packaging is based on the shape of Korean ceramics, uses a typographical style combining Chinese characters with the Latin alphabet and incorporates a pattern said to symbolize the alliance between nature and culture.

Six lines of cosmetics are sold under the Sulwhasoo brand and it is claimed the design approach has given the range a brand identity which follows Korean aesthetic tradition whilst asserting an international presence.

Pentawards is a worldwide competition for all types of packaging design and this year's awards ceremony was held late September at the Belgo-European pavilion of Shanghai Expo 2010.

Key Industry Events

Live Supplier Webinars

NEUROCOSMETIC: The New Science of Aging
CODIF RECHERCHE ET NATURE

On demand Supplier Webinars

How to optimize efficiency in the cosmetic R&D lab
Coptis Software Solutions for Cosmetic R&D
The CosmeticsDesign Multifunctional Colour Cosmetics Forum
William Reed Business Media
Inspired Collections Designed to Make Color Work for You
PolyOne European Regional Headquarters
Counter pollution - benefit from dermocosmetic approaches
Merck KGaA
All supplier webinars