We know that if a product doesn’t feel or smell good on the skin chances are consumers will stop using it, because the overall experience is not a positive one. When creating product formulations, researchers and scientists must produce something that not only works but provides a positive experience for the consumer.
Joel Rubin, one of the pioneers in cosmeceuticals, will share his 48 years of experience discussing the importance of textures and sensorial attributes and how important they are in skincare products. He will share insights on how he incorporated a luxurious sensorial experience with high performance ingredients to create the relaunch of the DCL face, body and hair collection.
Senior vice President of R&D