A few years ago, brand ambassadors were models or celebrities famed for being beautiful. Now these “faces” are more often healthy living advocates, with great diet and exercise plans. With health now being an integral part of youth and beauty, the concept “Healthy is the New Beautiful” also parallels in the cosmetic industry.
Skin, as the largest organ of the body, is the first line of defense against external pathogens. It also insulates our body from excessive water loss and keeps itself at pH and temperature homeostasis. In addition to shielding the skin from extrinsic damages, maintaining our skin at a healthier and balanced status also becomes a target of new ingredient innovation.
This webinar will give an overview on the science of skin pH and water/ oil regulation. It also provides the personal care solutions that CORUM offers for a healthy and equilibrium state of the skin.
Marketing Section Manager
International Sales Manager