Gastronomia from the EMEA perspective

By Lucy Whitehouse

- Last updated on GMT

Gastronomia from the EMEA perspective

Related tags Cosmetics Mintel

The naturals movement has always married food trends with beauty, and this is increasingly becoming known under the umbrella of ‘gastronomia’. We take a look at the latest trend from within the EMEA region.

In the UK, 53% of consumers use skin care products with natural ingredients, according to recent Mintel data, while 21% say they considered whether a product is organic/natural before making a purchase.

In Italy and Spain, a similarly substantial 48% of consumers buy natural and organic products, with survey respondents saying that they believe the products are better for their health.

Driven by urge for curation and creation

It’s a trend clearly driven by rising consumer concerns about wellbeing and product safety, and is also being boosted by the rise in consumer interest in creating products for themselves.

Indeed, Mintel says the market is being shaped by the consumer demand for real hands-on customisation of their beauty and personal care products.

Interest in natural ingredients is on the rise as more people dare to roll up their sleeves and get involved in the process of creating beauty products​,” the firm explains.

Njud is one brand highlighted by Mintel as offering this tactile creation experience, with its at-home DIY cosmetics kit, giving consumers control over their ingredients.

Where is the trend heading?

Mintel has noted some key areas where it thinks this trend could develop.

  • Grow your own: ​one company, SproutsIO, is taking the concept of at-home ingredients cultivation and adding a smartphone app element, to help consumers grow their own foods and naturals. It involves a soil-free in-home system controlled by the app, which means the plants can be cared for remotely.

  • Natural bootcamps: ​the rise of holistic, intensive skin care regimes, or ‘bootcamps’, may be a next step for the industry. FaceCamp is one company already offering naturals-based packages, tapping into the popular ‘detox’ phenomenon within the wellness trend.

  • Upcycling waste: ​various companies have begun upcycling food waste to turn it into usable products, such as organic fertilizer. “This concept has implications for the development of food-based ingredients for personal care,” says Mintel.

Related news

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Probiotics: A Healthy Microbiome, Holistic Beauty

Probiotics: A Healthy Microbiome, Holistic Beauty

Content provided by Lallemand Health Solutions. Quality Probiotics. Complete Solutions. | 25-Sep-2023 | Product Brochure

Trust a global leader of the probiotic industry to promote holistic health and concede a state of wellbeing, starting from the inside out.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast