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Data sheet
FORMULATING FOR THE PERFECT BODY SHAPE
IMCD Group B.V.
This week's theme and task involved creating an affordable luxury brand – whereby team Sterling opted for a male grooming line with ‘modern gentleman’ - an area right up Duffy’s alley, as he was called on for his expertise.
The entrepreneur was with candidates during two key parts of their task, having the opportunity to chat and enjoy a wet shave as a mystery shopper.
Later, Duffy accompanied the other experts for the candidates' presentations and then joined Lord Sugar, Nick Hewer and Karren Brady, for a discussion on their strengths and weaknesses.
