Beauty tech and digital

New molecule Melasyl took 18 years in the making and been launched in formulations for La Roche Posay’s Mela B3 franchise

L’Oréal laboratory head on new anti-pigmentation ingredient Melasyl

By Kirsty Doolan

After 18 years of research, French beauty multinational L’Oréal recently introduced a new molecule Melasyl that’s been used in La Roche Posay’s Mela B3 franchise to intercept skin pigmentation before it starts. We spoke to the company’s head of laboratory...

The next Bologna show will return between 20 - 23 March in 2025

The Cosmoprof and Cosmopack Award winners

By Kirsty Doolan

The 55th edition of international beauty trade show Cosmoprof Worldwide Bologna has just closed. According to the organiser, this year’s show attracted 248,500 visitors from 150 countries.

The doctor skin care brand is embracing beauty technology for its a disruptive business model

Simon Ourian M.D. skin care continues its European expansion

By Kirsty Doolan

The favourite dermatologist of the Kardashians and Lady Gaga is launching an AI-based digital-first consultation service into new markets and has big plans for its club-based business model and microinfluencer strategy…

In 2023, the company opened over 200 new stores across the globe, including its first stores in Asia

How Rituals Cosmetics built a €1.7bn business

By Kirsty Doolan

The Dutch lifestyle and personal care company Rituals Cosmetics reached a record-breaking year in 2023 and enjoyed huge global expansion. Here the brand’s CEO shares five insights…

With Dubey's support, L’Oréal has embraced generative AI for creativity and trialled brands in Web3 and metaverse beauty

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...

According to Watson, speaking for longer than necessary can detract from your authority and expertise (Image: Getty)

Expert tips to excel in video content

By Kirsty Doolan

With the popularity of TikTok and other video-based social media platforms as marketing and educational tools, more consumers expect to see brand ambassadors on-camera sharing their expertise. How can cosmetics brands ensure they are getting the best...

Image: Getty

6 hair care brands focusing on ingredients innovation

By Kirsty Doolan

Hair care is officially the category to watch in 2024, with an increased focus on scalp health, scientific innovation, and cutting-edge ingredients. Take a look at these brands that are innovating in this space...

Samaras said that Unilever R&D has around 12,000 microbiome samples from consumers of all ages, from all over the world, to get the fullest understanding of the skin

Innovating for Generation Alpha: Q&A with a Unilever R&D expert

By Kirsty Doolan

While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.

Selena Gomez' Rare Beauty has amassed a strong community on social media channels such as TikTok

8 beauty brands that have nailed TikTok marketing strategy

By Sarah Cohen

TikTok had over 1.5bn monthly active users in 2023 and continues to be a quick and cost-effective way to raise brand awareness and visibility. We’ve rounded up the beauty brands that have seen the most marketing success on the app...

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Could the 'skinification' of hair further combine with the wellness movement this year? (Image: Getty)

What's new in the 'skinification' of hair care?

By Sarah Cohen

Actives traditionally used in skin care, as well as skin care-related regimes and claims are becoming more commonplace in the hair care category, as consumers take more interest in holistic hair wellness.

Cox said the company's future goals revolve around developing new sustainable and zero-waste packaging and ecosystems for clients, and swapping as many ingredients as possible with sustainable upcycled counterparts (Image: Getty)

Start the week with a startup: Genie Supply

By Kirsty Doolan

Every fortnight we talk to a game-changer startup business about why it exists and how it plans to transform the industry. This week we spoke to CEO of Genie Supply, Megan Cox, about how her private label business model could be the future of beauty product...

Fragrances may soon be able to mimic the DNA of individuals and align with their emotional states (Image: Getty)

Using AI for fragrance creation and innovation

By Sarah Cohen

To think of your favourite perfume in a purely scientific manner can dampen the magic a little, but it seems there is a formula when it comes to engaging the senses – and AI is giving perfumers a tool with which to find it.

Beauty Forward 2024 Europe speakers…

Meet the Beauty Forward 2024 Europe speakers…

By Kirsty Doolan

On Tuesday 30th January at 2.30pm (GMT)/3.30pm (CET), we will air a two-hour broadcast dedicated to uncovering the mindset and values of the ‘next generation consumer’. As we unveil beauty industry trends for 2024 and beyond, we’ll put a special focus...

Image: Luxe Pack

The EMEA beauty events you won’t want to miss

By Kirsty Doolan

Going to trade shows is an essential way to keep up with industry trends, launches and developments. Scroll through our gallery of the key cosmetics events and conferences in the EMEA region in 2024…

Startup: Precision Skin: personalised skin care

Start the week with a startup: Precision Skin

By Kirsty Doolan

Every fortnight we talk to a game-changer startup about why it exists and how it plans to transform the industry. This week we spoke to founder and MD of Precision Skin, Dr Theodora Mantzourani, about its business model, how its disrupting the industry,...

Use of plant milking technology is set to be a big trend for the cosmetics industry this year (Image: Clariant)

What you need to know about plant milking for cosmetic ingredients

By Plant milking: what you need to know

Plant milking was pioneered over 15 years ago by French biotech company Plant Advanced Technologies and it’s back on the agenda this year, as the pressure is on to find more sustainable ways to work with plant-based beauty ingredients.

It's been a regulations-packed year for the cosmetics and personal care industry (Image: Getty)

Cosmetic regulations round-up: 2023

By Kirsty Doolan

From PPWR to MoCRA, EPR and deforestation laws, it’s been a regulations-heavy time for the cosmetics industry across the globe. We recap some of the most important regulatory updates in 2023 for companies that sell in the EU, UK and beyond...

2024 Trends © GOCMEN Getty Images

From the experts: 2024 Beauty Trend Forecasts

By Cassandra Stern

In this Q&A, we interviewed Eleonora Mazzilli, Trend Localization & Business Development Director, North America at insights platform BEAUTYSTREAMS; Rohan Widdison, CEO of cosmetics manufacturer New Laboratories; Monica Ademino, Executive Director,...