The ‘Zytaze’ pill features a blend of Zinc and Phytase to increase Zinc absorption, an element said to be crucial in bringing out the effect of Botulinum toxins, as each toxin molecule must be associated with a molecule of zinc.
“To be effective, Botulinum toxins must find and bind zinc in human tissues after being injected, the smaller the amount of zinc – the less the effect,” says a company spokesperson.
However, oddly enough, Eden’s experts say that if zinc is added to the toxin during the lab process, its potency is greatly diminished whereas taking a supplement like this before an injection is more likely to be beneficial.
According to clinical trials carried out by the company on 77 patients, the Zytaze pill demonstrated that increasing zinc levels for four days prior to a Botox injection resulted in an increase in both the treatment effect as well as duration by up to 25 percent.
BFW products on the rise…
With the beauty from within segment estimated as reaching sales figures as high as $5 billion by 2015, supplements are expanding into areas like never before particularly in the skin and nail health area.
In a global sense, Asia is still revealed to be number one today according to Euromonitor, but a very clear movement to Europe, USA, South America and South Africa has become prevalent.
This year, anti-cellulite, tanning and anti-wrinkle products were reported as being the third strongest trend as products came onto the market boasting strong wrinkle reduction claims, such as Dove spa from Unilever who are standing out in the growing in the age category.
Meanwhile, a growing science behind prebiotics and childhood eczema for the baby sector seen companies like Danone working on ingestible products to help with skin conditions.