The cosmetic ingredients company works in partnership with Canada-based Ceapro, a specialist in ‘green’ extraction technology, in order to bring 100 per cent natural, traceable ingredients to market.
According to Oat Cosmetics, crude oat oil contains a higher antioxidant level than every major oilseed, grain or grain by-product except wheat germ.
The processed used to extract oat oil from whole oat kernels retains all of the important biologically active components, the company said.
Produced in the UK, OC Oat Oil is claimed to be a potent natural emollient with strong hydrating qualities and deep antioxidant activity. The antioxidants within the ingredient include several forms of vitamin E, and OC Oat Oil is also rich in essential fatty acids, natural emollients and hydrating actives.
The ingredient is suitable for skin and hair care products as well as colour cosmetics such as emulsion-based foundations, lipsticks and glosses, according to Oat Cosmetics.
CP Oat Avenanthramide Extract is described as a powerful, unique antioxidant and anti-irritant - unique as Avenanthramides are only found in oat grains and silkworm eggs, according to Oat Cosmetics.
The extract can be used in skin, hair, baby and sun care products, and its anti-irritant properties make it particularly suitable for use in sensitive skin and scalp products, the company said.
More launches planned for autumn 2010
The company plans to extend its portfolio with the launch of other ingredients (including CP Oat Beta Glucan, CP Oat Peptides, and CP Sweet Blue Lupin Peptides) in Autumn 2010.
“We are committed to providing the industry with a range that ticks all the boxes and have been painstaking in our efforts to present ourselves in a way in which scientists and new product development teams find helpful,” said managing director Cark Maunsell.
The company says it has worked with industry formulators to make its scientific information easily available through its website, which also has an ‘ask the formulator’ service and regular e-bulletin.