Specifically designed for use in mascaras and eye liners, the Dermacryl C film performing polymer was developed in Japan in order to comply with a growing consumer demand for longer lasting make up which is also easily removed.
Part of the ICI group, the company is more commonly known for its work with the food industry. However, the latest move into manufacturing for the colour cosmetics industry highlights its bid to consolidate its position as a leading manufacturer over many market segments.
Penny Vanemon, marketing director for National Starch, stated "With the Dermacryl C film forming polymer, personal care companies have the opportunity to develop new benchmark formulations that respond to consumer preferences for longer-lasting, higher performing products and tap into the 24/7 lifestyle trend".
Launched at In Cosmetics Paris 2007, the polymer is said to be easy to handle, and made from high performance acrylic emulsion.
Tests carried out by the company highlighted that the polymer reduces smudging and flaking effects that can appear in make up formulations and showed water resistant qualities when tested for the use in waterproof mascaras.
The company has moved on from its work within hair care polymers with the latest offering, which is also said to be possible for use in applications such as foundations, eye shadows and blushes.
The polymer is made up of a low-viscosity, high-solids aqueous emulsion that is pre-neutralised and offers a flexible film. Being heat tolerant, the polymer can be added to formulations that are hot or cold, allowing for easy handling.
Breaking into the colour cosmetics industry could prove to be a lucrative move for the company, with the world colour cosmetics market currently valued at $35bn, and Western Europe topping $8.9bn according to Euromonitor International.
