How it works
Developed by the French perfume house Robertet in collaboration with Veld’s, the fragrance is said to contain ingredients that release B-endorphins in the skin that transmit a ‘pleasure message’ to the brain and trigger a sensation of well-being, thus reducing the need to overeat.
Founder Joyce Musy, told CosmeticsDesign-Europe.com “Prends Moi is very special and unique, both in the concept of course, but also in its effectiveness.
Further adding that; “Perfume creates pleasure, snacking creates pleasure too (before creating guiltiness), so I thought if we can increase the quantity of pleasure through a perfume, (a gesture that everybody does, sometimes several times a day), by increasing the level of endorphins, that are the pleasure hormones, maybe we will be able to modify some of our compulsive behaviors, such as snacking.”
The fragrance contains a complex of actives with ‘Betaphroline’ being the main ingredient that, when it comes into contact with keratinocytes, induces the release of the ß-endorphins present in the skin.
The formulation also features caffeine, carnitine and spirulina extract activates the two key enzymes directly involved in lipolysis (fat degradation) while top notes include accents of bergamot, mandarin and grapefruit.
"The ‘pleasure message’, transmitted through the neuro-transmitters to the hippocampus (the ‘odor brain’), triggers an immediate sensation of well-being, stress is rapidly reduced, pleasure takes the place of certain compulsive eating behaviors enabling a slimming action tobe set in motion."
“Men love it as well,” Musy points out.
Tried and tested
According to the founder, trials featured women aged between 18 and 70 who were not on a diet, found that 75 per cent felt the perfume limited the need to snack, while 73 per cent felt a feeling of pleasure.