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IBR expands its distribution network

By Simon Pitman , 01-Jul-2008

Natural active ingredients supplier IBR has abandoned its distribution agreement with Symrise for an independent distribution and marketing strategy.

The Israel-based ingredients provider has been working alongside the German ingredients giant for the past three years, tapping into its significant resources in an effort to increase its exposure and grow the business. But moving on, IBR says it has now established a network of technology-based local distributors across a growing number of territories worldwide, which includes all the main Western European markets, together with Japan, Korea, India and the United States. Full details of the distribution network and the specific contacts are available on the company's website. Significant results by 2009 The company says that it is placing a great deal of hope in the newly formed organisation of its marketing and distribution and believes that it will see significant results by the middle of 2009. Natural based active ingredients have been one of the biggest growth areas in the supply of personal care products to the industry in recent years. This is because this type of ingredients ties into two key trends - that for natural ingredients and that for technologically advanced and highly functional actives. IBR-Dragon IBR-Dragon, is the latest product to be released by Israeli Biotechnology Research IBR and makes up part of the company's Dormins technology platform. IBR-Dragon is based on the dragon fruit, an exotic pink skinned creation with white polka dotted flesh. According to the company dormins are natural extracts from plants in their dormant stages which are able to slow down cell proliferation giving them more time to develop their protective functions. This deceleration of cell proliferation helps to maintain younger, healthier skin working against lines and wrinkles, claims the company. Colourless carotenoids In addition the company has a range of colourless carotenoids, including phytofluene and phytoene, which promise natural UV protection and can be incorporated into topical and oral supplements. The phytofluene molecules absorb light in the UVA range and emit light in the visible range - therefore reducing the energy of the light from the shorter, harmful wavelengths to the less harmful, longer wavelengths, according to the company. Likewise, the ingredients help to limit the damage to the DNA caused by free radicals produced from sun exposure. Furthermore, both phytoene and phytofluene appear to inhibit melanin synthesis under UV induced conditions, a positive quality as melanin, when irradiated with UVA rays, tends to result in the formation of damaging free radicals.

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