The Switzerland-based company released the range of specific variety grape extracts from Swiss vineyards at last year’s in-cosmetics show.

Merlot, Cabernet Sauvignon and Reisling are all represented in the range, which was created both for the ‘interesting marketing story’ behind one specific grape variety and the increased consumer pressure for raw materials traceability, explained Cosmetochem’s Jane Tiedtke.

This year’s move is to start assuring the level of polyphenols in each of the varieties, starting with Merlot then expanding in to the rest of the range, adding value to the strong marketing message behind the ingredients, she explained.