SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in EuropeUS editionAPAC edition

Headlines > Formulation & Science

Read more breaking news

 

 

Close-to-market key to meeting the skin care trends for BASF

By Andrew McDougall , 09-May-2012
Last updated on 09-May-2012 at 12:57 GMT2012-05-09T12:57:01Z

Close-to-market key to meeting the skin care trends for BASF

Having announced its latest marketing strategy at the recent in-cosmetics show in Barcelona, BASF were keen to show how it has been implemented and helped development of its new skin care actives.

Cosmetics Design spoke with BASF Beauty Care Solutions’ global marketing manager Tony Jaillot, who explained that the company has already been able to identify three key trends in skin care and this has adapted the products being produced.

The first is the functionality of skin care products which has formed the way BASF has developed its latest actives.

Jaillot explained that the time of action is also important to consumers. Whether it is a deodorant or a skin cream, consumers want the product to be long-lasting, but they also want to see the product take effect straight away.

The chemical company man also explained there has been a big influence on skin care from Asia. There are a lot of product manufacturers and ingredient suppliers in the region developing specific products for this market, but these are also being rolled out globally across the world.

At the show, BASF launched two new skin care actives based on its market data in order to meet consumer demand: a skin lightening and an anti-ageing active.

DSM launches focus on different aspects of skin care

DSM launches focus on different aspects of skin care

Rishabh Pande

Head of Marketing and Innovation, DSM

New DNA-based technology ensures formulation integrity

New DNA-based technology ensures formulation integrity

Barbara Brockway

Director Personal Care, Applied DNA Sciences

Dow unveils massive formulation pipeline following merger

Dow unveils massive formulation pipeline following merger

Stephanie Sandrock-Benaud

Global Marketing Director, Dow Chemical Company

Euromonitor highlights key beauty trends at in-cosmetics Global

Nicholas Micallef

Senior Market Insight and Strategy Analyst, Euromonitor International

Mintel highlights biggest trends at in-cosmetics Global

Mintel highlights biggest trends at in-cosmetics Global

Charlotte Libby

Global beauty analyst, Mintel

The best ingredient launches from in-cosmetics Global

The best ingredient launches from in-cosmetics Global

Belinda Carli

Director, Institute of Personal Care Science

What not to miss at in-cosmetics Global 2017

What not to miss at in-cosmetics Global 2017

Simon Pitman

Senior Editor, Cosmetics Design Group

Extension for Beauty Industry Awards submission deadline

Extension for Beauty Industry Awards submission deadline

The Cosmetics Design has extended the deadline for the Beauty Industry Awards, giving interested...

Top ten cosmetic and personal care trends for 2017

Top ten cosmetic and personal care trends for 2017

Cosmetics Design looks ahead to throw some light on the trends that are likely...

Croda: ‘As East meets West we see oil-based product popularity soar’

Croda: ‘As East meets West we see oil-based product popularity soar’

Adeline Coulson

Lead Application Scientist, Croda

DSM: ‘You need to inspire your customers by being close to the consumer’

DSM: ‘You need to inspire your customers by being close to the consumer’

Frédéric Boned

Senior Director Global Marketing and Innovation, DSM Personal Care

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Sustainable palm oil is the only answer for cosmetics industry

Sustainable palm oil is the only answer for cosmetics industry

Chris Sayner

Vice President, Global Accounts, Croda

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Chris Kilham talks sustainable sourcing

"The industry does not want to be caught with its' pants down," says sustainable expert

That expert is Chris Kilham, better known as the ‘Medicine Hunter’ whose life consists of...

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

Colour cosmetics innovation must come from demand says Merck

Colour cosmetics innovation must come from demand says Merck

Miriam Becker

Head of Marketing Cosmetics - Pigments, Merck Performance Materials

The consumer wants a closer relationship with a product, says Pukka Herbs founder

The consumer wants a closer relationship with a product, says Pukka Herbs founder

CosmeticsDesign-Europe.com caught up with Ayurvedic Practitioner and Herbalist, Sebastian Pole after delivering a presentation on...

Swallowfield goes back to basics as it continues success across emerging markets

Swallowfield goes back to basics as it continues success across emerging markets

The UK-based cosmetics manufacturer has seen great success in the last 3 - 5...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...