Go

Breaking News on Cosmetics Formulation & Packaging - Europe US edition

All feeds

Headlines > Financial

Revlon outlines road map after improved Q3

By Guy Montague-Jones, 07-Nov-2007

Related topics: Financial, Colour Cosmetics, Skin Care

Boosted by improved top-line growth, Revlon reduced losses further in the third quarter and outlined plans to accelerate future growth with a new product line-up in 2008.

The New York-based company has struggled financially recently, incurring significant losses in 2006 after discontinuing the poorly performing Vital Radiance line, a range aimed specifically at older women.

In the latest quarter, ending September 30, Revlon posted net sales of $339.7m, an 11 percent rise on the same period last year.

The increase helped the company post an operating profit of $20.7m for the quarter as opposed to a loss of $20.7m in 2006.

Putting this improvement in context, the restructuring and severance costs associated with the discontinuation of the Vital Radiance range had reduced the company's operating profitability by $72m in the third quarter last year.

In spite of the return to operating profitability Revlon still posted a net loss of $10.4m. Nonetheless, this figure compared positively with last year's net loss of $100.5m.

Commenting on the results Revlon CEO David Kennedy said: "Our performance in the third quarter was driven by a combination of increased net sales, continued benefits from the restructuring actions we took in 2006 and early in 2007 and ongoing control of our costs."

On the back of the improved quarterly results Kennedy said Revlon expects to exceed its previous fiscal year forecast of $210m for EBITDA, earnings before interest, taxes, depreciation and amortization.

In regional terms, Revlon recorded a 19.7 percent increase in US sales to $190.9m, and international sales rose 1.6 percent to $148.8m.

Women's hair color products performed well for the company although concern was expressed about a 3.1 percent fall in the market share of its color cosmetics ranges in the US, compared to the same period last year.

"In the third quarter 2007, Revlon color cosmetics market share declined year-over, which reflected a decrease in market share by products launched in prior years," said Kennedy.

In order to remedy the situation and put Revlon back on the path to profitability the company is launching an extensive new product line-up in 2008 for its Revlon and Almay color cosmetics brands.

Among the ranges hitting shelves in the first half of next year is ColorStay Minerals, a line including a blusher, foundation, bronzer and eye shadow that Revlon claims will be the first-ever long-wearing mineral collection on the mass market.

As well as focusing on sales growth, Revlon is looking to improve its operating profitability through further restructuring and cost controls.