The expansion into these markets builds on a long-standing agreement with Dow to distribute its products in Europe, and focuses on ambitions to increase the chemical company’s footprint in the market.
Univar says it has already started to market and sell the full range of Dow’s legacy Rohm and Haas personal care specialty ingredients into the new markets, which includes the Acudyne hair styling polymers, Aculyn rheology modifiers and SunSpheres SPF boosters.
Dow expands its footprint in Europe through Univar
“The personal care sector is one of Univar’s global focus industries and this expansion of our partnership with Dow Personal Care is an important development for us,” said Nicolas Lehmann, vice president supplier management EMEA, Univar.
“Dow’s innovative specialty personal care ingredients fit very well with our existing portfolio in the region and we are confident that they will be well-received by our customers.”
Univar will be demonstrating Dow’s complete range of products at a number of forthcoming events throughout Europe in the coming months, including Cosmetagora in Paris, France, from 15 – 16 January 2013.
Univar expands footprint in CEE
Earlier on this year, Univar announced that it was expanding its reach into the Central and Eastern European market after establishing a fully operation trading business in Romania.
The distributor confirmed that the business will trade under the name Univar South-East Europe and will be headquarted at the newly opened office in Bucharest.
Romania has experienced good economic growth in recent years, driven by both a rise in consumer spending and industrial production over the last decade, with the ecnomy forecast to achieve 4 percent GDP growth in 2012 .
The company is aiming to target all of its primary market categories, with specific emphasis on its coatings business.