The Clarins Group has taken the decision to withdraw campaigns for its Thierry Mugler A*Men fragrance, which the Paralympic and Olympic athlete has fronted since 2011.
"Out of respect and compassion for the families implicated in this tragedy, Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Oscar Pistorius,” stated the brand, which is part of the Clarins Group portfolio.
The athlete has been working with Thierry Mugler since 2011 when he first appeared in an ad for its 'A*MEN' fragrance. He also posed for 'A*Men Pure Shot', a special edition fragrance released in honor of the London Olympics last year.
This is now the third brand to distance itself from Pistorius after Oakley and Nike suspended ties to the Olympic runner.
The double-leg amputee known as the Blade Runner is accused of murdering his girlfriend Reeva Steenkamp, a charge he denies.