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PZ Cussons and beyond! Spin off company aims to build reputation in personal care

By Simon Pitman , 17-Jun-2011

PZ Cussons and beyond! Spin off company aims to build reputation in personal care
PZ Cussons and beyond! Spin off company aims to build reputation in personal care
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CosmeticsDesign-Europe.com caught up with Seven Scent's Neil Weaver for an exclusive interview following the company's breakthrough year in which it has established itself in many markets across the world.

Off the back of the PZ Cussons business, Seven is well established in the UK, Africa, Asia and Australia, but right now the company believes that future growth will continue to be concentrated outside the domestic market, with a core emphasis on creative fragrance s.

Weaver explained that that the demand for its products in the emerging markets it is now present in has illustrated some interesting dynamics.

The company's managing director explained that Seven adds value to the PZ Cussons Group and this provides greater opportunities, particularly in fragrance, to international markets.

Having established itself in some markets already, Weaver talks about what is planned for the future of the company, and how it aims to build its reputation in personal care.

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