The brands in the portfolio are amongst the top three positions in the hair gels, male deodorant and leave-on hair serum categories and give Marico an opportunity to participate in the rapidly growing deodorant and male grooming categories in India.
Saugata Gupta, CEO, Consumer Products Business, Marico, said "I am excited about this acquisition. It fast-forwards our journey towards creating a portfolio for the future with a significant presence in the male grooming and post wash hair care segments."
The acquisition of this business is expected to further reduce Marico's dependence on edibles oils and hair oils.