The longtime company employee will succeed Pierre Yves Arzel, who has been promoted to MD of the South Asia-Pacific region.
In order to boost their globalization strategy, L’Oreal is grouping its Asia Pacific zone into the strategic regions of Northern Asia and Southern Asia and Pacific.
Arzel’s new post will involve managing India, ASEAN countries, Australia and New Zealand.
Predecessor Arzel said:“I am delighted to take on my new role and I hope to use my India experience in a broader context in the South Asia and Pacific market.”
“Jean Christophe’s acute marketing sense, his leadership and business capacities, the rich experience he has gained in other markets will help him achieve L’Oréal’s ambitious and aggressive goals for the Indian market.”
During his time in the post, Arzel was instrumental in launching a research and innovation center which helped L’Oreal to achieve its goal of bringing new products to the Indian consumer.
New MD’s statement
Jean-Christophe Letellier enthused: “I am very excited to take up this role which I hope will take L’Oréal India to its next phase of growth.”
“India has immense potential and I hope to play a key role in achieving L’Oréal’s objective of reaching one billion new consumers.”
According to the company’s 2012 report, L’Oreal gained by a total of 9.6 percent in the Asia-Pacific region, with India described as being “particularly dynamic”with a growth rate of 23.3 percent.
New markets are particularly important to the company’s goal of reaching a billion new customers over the next decade; they have doubled in percentage growth for L’Oreal since the year 2000.
Letellier, previously the manager of the consumer products division for India and Southeast Asia, began his career in Thailand before moving to the consumer products division in France.
He was promoted to Marketing Director for Garnier and Maybelline in Europe in 2002, while taking on a second role as General Manager, CPD for Belgium. For the last 18 months he has served as general manager for CPD for India and SE Asia.