NPI will distribute the German company’s natural skin care products, to retail and online outlets across the US, whilst InHealth Media will be marketing the products to consumers.

Dr Scheller has already drummed up support in the US following the much-publicised takeover by global beauty brand Coty a year ago.

Consumer appeal

Coty’s original aim with the takeover was to increase its own market share in Germany for colour cosmetic products. However, the time has now come for Dr Scheller to try and crack the US market for itself with its skin care range.

And NPI CEO, Mitch Gould, believes Dr Schelleris in a strong position to tackle the US market, stating it has “has an outstanding line of natural cosmetic products that are sure to resonate with American consumers."

According to market analyst Kline, consumers around the world, have displayed ever-increasing interest in natural products, which will continue to push worldwide growth into double-digit territory.

Marketing and distribution

In line with this, Dr Scheller claims to place an emphasis on “developing innovative brand and product concepts that inspire confidence on the part of its customers”, as well as working to understanding consumers' needs.

Working in conjuction to launch Dr Scheller products in the US NPI will start the process by distributing Dr Scheller’s products to retail centres nationwide, getting brands in front of consumers.

InHealth Media will then provide the media and marketing services to attract consumer attention.