CPL Aromas joins forces with Brenntag for fragrance deal in Turkey
Brenntag, a global player in the chemical distribution field, will look to provide the highest levels of customer service to CPL Aromas and its clients, the dynamic fragrance market.
With offices and warehouses in four locations throughout Turkey customers will benefit from the considerable resources of the Brenntag operation locally, explains CPL.
"CPL is very excited about working with Brenntag in Turkey as both companies share a desire to grow their business in Turkey and have the necessary resource to deliver outstanding customer service,” says Chris Pickthall, CPL Aromas Group CEO, speaking of the partnership.
“There is an excellent understanding by both companies of the dynamics of the market and a will to ensure that customers see CPL Aromas/Brenntag as their first choice for fragrances in Turkey".
Experience and reputation
CPL Aromas has been one of the leading suppliers of fragrances in Turkey for over 35 years and has built up its reputation in the market, and establishing itself with a number of customers.
These customers will now have the option of purchasing their existing fragrances through Brenntag who are themselves very familiar with the Turkish market and are well placed to improve the CPL Aromas offering in Turkey.
The two companies will work closely promoting new fragrances and technologies in the market ensuring that clients are able to benefit from the new products as soon as they are developed by the CPL Aromas R&D teams.
CPL says that new fragrance offerings will be made available in a variety of applications direct from the local Brenntag laboratories where samples can be made up in a number of product formats.
