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Exclusive interview

Bedroom to boardroom: Wingman reflects on breakthrough year

By Andrew McDougall , 07-Jun-2011

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From an idea that was developed in a university dorm room and initially marketed at student clubs, Wingman has flown to new heights in its first year, achieving national success and gaining external investment.

In an exclusive interview with CosmeticsDesign, founder Stuart Jolley explains how his idea, that came to him on a camping holiday, has developed into a male grooming hit in the UK, and his plans to develop the brand further with more products.

Followed by business entrepreneur Theo Paphitis on BBC Two's "Britain's Next Big Thing' TV series, in which it won, the men's deodorising wipes can be found on the shelves at UK retailer Boots. Likewise, the company has also received investment from King of Shaves, with CEO Will King personally endorsing the product.

Jolley explains how King has helped move the brand forward as well as highlighting the upcoming marketing plans for this year, as Wingman looks to build on its success.

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