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Headlines > Brand Innovation

Brand Innovation

This is the news category you will want to dive into to find out all the latest innovations and developments in the finished goods arena. From smart and unique marketing concepts, to boundary-breaking products that create new niches, you will find it all here.

Bookmark this section to discover what product developers, marketers, formulators and packaging specialists are bringing together to create the next generation of skin care, hair care, colour cosmetic, sun care and fragrance products. It goes without saying that this is an incredibly fast-paced industry, so staying one step ahead of brand innovation is crucial to staying on top.

Active beauty: Making health and fitness look good

21-Feb-2017 - Market research company, Mintel, reveals that active beauty is set to be a dominant trend in 2017, as companies invest in tools and applications that encourage consumers to focus on...

Indie Beauty Profile

Marie Drago, Gallinée

20-Feb-2017 - In her Indie Beauty Profile, Marie Drago, founder of Gallinée shares advice on who to talk to before taking a personal care product line to market and rattles off an...

Augmented Reality helps fine tune make-up choice

16-Feb-2017 - Canada-based augmented reality beauty player Modiface has launched a new technology that aims to match up optimal make-up to suit different lighting conditions.

Beverage maker Vita Coco will soon sell personal care products

15-Feb-2017 - This week, reports are circulating that Vita Coco has plans to become a billion dollar brand, making and selling more products in more sectors. What began as a coconut-water business...

Why beauty brands are latching on to the boutique retail segment

08-Feb-2017 - The boutique beauty segment has gone from strength to strength, as more and more consumers choose to shop in a more curated and personalized environment that meets their expectations of...

Before and after images can help boost the natural beauty category - Kline expert

06-Feb-2017 - Proving how effective natural cosmetic and personal care products are is one of the biggest barriers for many players, but a new market report from Kline Group underlines how before...

Exclusive interview

YouTube star Tina Yong explains why beauty brands need vloggers: Part One

02-Feb-2017 - Cosmetics Design spoke with You Tube beauty blogger Tina Yong, to ask her about how influencers like her are helping to shape the cosmetics and personal care industry.

Benefit and neuroscientist develop ‘brow reading’ tech

01-Feb-2017 - Benefit, LVMH-owned beauty brand, has announced the launch of a new bit of tech that can analyse a photo of brow to ‘read’ what a person is feeling.

Innovation Corner: new blendSMART makeup brushes look to push boundaries

01-Feb-2017 - In the first of our new monthly Innovation Corner series, we take a look at blendSMART, a makeup brush line from Worth Beauty: the company calls it the world’s first...

Is there room for innovation in the deodorant category?

30-Jan-2017 - Natural, niche, and startup personal care brands regularly advance new deodorant formats and formulations. Among the latest attempts to disrupt the deodorant market is Switch Fresh, a patented redesign of...

Unilever launches women’s anti-dandruff shampoo

26-Jan-2017 - The company’s Dove brand has just announced a new collection of hair care products positioned to compete directly with P&G’s popular Head & Shoulders brand of anti-dandruff shampoo....

Customisable cosmetics: The trend on LG H&H’s lips

24-Jan-2017 - LG Household & Health Care is set to introduce South Korea’s first ever customised skin care solution, the country’s leading daily business newspaper, Pulse, reports.

L’Oréal reveals its top 5 beauty startups

24-Jan-2017 - The beauty giant has announced the first selection of beauty tech startups to come out of its beauty accelerator.

Beiersdorf’s Open Innovation continues to boost industry progress

20-Jan-2017 - Beiersdorf has announced that it is taking its Open Innovation initiative, whereby networking across the personal care industry is promoted via its PearlFinders communication platform, to the next level in 2017.

Consumers urged to find their ‘perfect’ foundation via new website concept

20-Jan-2017 - As the consumer hunger for personalisation in colour cosmetics continues to mount, brands and companies are increasingly offering innovative ways to meet this demand.

Institute of Personal Care Science: Top trends in 2017

18-Jan-2017 - As big brands focus on their new year strategies and development plans, we take a look at the Institute of Personal Care Science ’s projected trends and how they are...

New universal software for beauty smart mirrors launches

12-Jan-2017 - ModiFace, a leader when it comes to smart mirror technology, has announced the launch of a new software platform for universal use.

L'Oréal’s Technology Incubator has unveiled a smart hairbrush

11-Jan-2017 - L’Oréal has launched a smart hairbrush that can let you know when your technique is wrong.

Exclusive interview

Water conservation part I: Where beauty meets sustainability

04-Jan-2017 - Water is now being seen by the beauty, cosmetics and personal care industries as a scarce luxury that must be conserved.

Samsung announces new creative skincare projects

03-Jan-2017 - Samsung Electronics will reveal its latest S-Skin and Lumini skin care solutions to the global marketplace in a bid to encourage creative technologies in the beauty place.

Omnichannel beauty and wearable tech: how digital transformed the industry in 2016

23-Dec-2016 - Some of the most impressive advances seen in the industry this year have come from the impact of digital, both in the retail space and in the arena of product...

Razor-sharp innovation: male grooming roundup for 2016

22-Dec-2016 - Men showed strong engagement with beauty and personal care in 2016, and brand campaigns and launches rose to meet their demand. Here, we take a look back at some of...

Water ‘the new luxury’, says Mintel beauty research

09-Dec-2016 - Market research firm Mintel has observed that water as a precious commodity is a trend which is about to hit the beauty industry in a big way.

Estée Lauder taps into Facebook Messenger with artificial intelligence

06-Dec-2016 - The international beauty giant is offering UK customers 60 minute deliveries across London via its presence on Facebook’s messaging service.

Can new DIY natural beauty brand Oleum Vera disrupt skin care and body care?

29-Nov-2016 - Launched just this week Oleum Vera is the latest brand from MMTUM, a company based in Montreal, Canada, that’s creatively commercializing DIY for an array of industries.