Market Trends

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10 beauty technology innovations to watch

By Kirsty Doolan

The technology available to serve the beauty and personal care industry is changing at lightening speed. We’ve rounded up some of the most innovative gamechangers – whether they are disrupting the product development process, overhauling ingredients testing,...

The heritage beauty business rebranded earlier this year

Avon set to open physical stores in the UK market

By Kirsty Doolan

Global beauty business Avon is betting on bricks-and-mortar retail as it reveals plans to open new ‘mini beauty boutiques" in the UK to support its traditional sales model.

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Why skin cycling can bring an added dimension to bodycare

By Simon Pitman

The drive towards more targeted and personalized claims in bodycare products is opening the door to the fast-growing trend for skin cycling, according to the latest research from market intelligence provider Mintel.

Fragrance brand Bastille Parfums has implemented RFID technology for its new fragrance launch

Implementing RFID technology in the supply chain

By Kirsty Doolan

With transparency under the microscope due to sustainability demands, issues with counterfeiting, and the upcoming Digital Product Passport initiative, RFID is in the spotlight again.

Olaplex’s Oladupé is a faux brand designed to tackle the duping problem

Olaplex takes on dupe brands at their own game

By Simon Pitman

Fueled by social media, the rise of dupe beauty and personal care brands is impacting a broad range of premium players, but hair care brand Olaplex is fighting back in a unique way.

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